https://ranierevans.com Personal writing on product management, marketing, technology, and the outdoor industry. https://ranierevans.com/navigating-the-ai-productivity-paradox/ https://ranierevans.com/navigating-the-ai-productivity-paradox/ Sun, 08 Mar 2026 00:00:00 GMT Artificial intelligence is not signaling the end of knowledge work. It is expanding the scope of what product, engineering, and data teams can build, while increasing the premium on context, judgment, and systems thinking. https://ranierevans.com/the-cookieless-future-is-not-just-about-cookies/ https://ranierevans.com/the-cookieless-future-is-not-just-about-cookies/ Wed, 14 Sep 2022 00:00:00 GMT Digital marketing measurement and targeting are dependent on the ability to identify users through direct and indirect identifiers. Indirect identifiers consist of third-party cookie IDs, IP addresses, and device fingerprints and are leveraged by marketers to identify users across websites to serve personalized ads or gauge the success of marketing campaigns. Users who engage further [...] https://ranierevans.com/carbon-impact-of-digital-marketing/ https://ranierevans.com/carbon-impact-of-digital-marketing/ Wed, 20 Jul 2022 00:00:00 GMT The internet has become central to human existence in the past two decades. It has enabled new ways of entertaining, communicating, finding inspiration, and navigating our world. Tools like Google Maps, Facebook, Snapchat, or Youtube that do these jobs would not be possible without advertising. Just as we have become dependent on the web, the [...] https://ranierevans.com/outdoor_industry_web3/ https://ranierevans.com/outdoor_industry_web3/ Wed, 01 Jun 2022 00:00:00 GMT The Outdoor Industry often moves slowly to adopt new technologies. This has been apparent when looking at the adoption of blockchain-enabled technologies that make up the world of Web3. Let's take a look at some of its first movers in Web3. What is Web 3.0? 🌐 To better understand the third iteration of the internet [...]